The webmail service is a system which allows you to have access to your emails directly from a web page, without having to download any kind of programs and then download it to your PC, some of these programs are Outlook, Eudora, Incredimail, among others.
This service provides a platform and an interface that allows you to manage all your emails, from listing them, displaying them and even deleting them, just by using a web page you can manage all the emails that are stored on a remote server. These mails you will be able to consult and have access to them from any browser that has internet access. One thing is for sure, and that is that webmail is a great tool, it is always available, its access is quick and easy and it can be accessed from any device. It is the fastest communication tool. Despite the growth of chat applications, it is still the most effective at reaching virtually everyone.
The problems of email tracking
Currently the most popular email provider is Gmail with 29% of total users, followed closely by Apple IPhone with 28% and far behind Outlook with a disappointing 9%. However, webmail has many security issues that many of us are not even aware of. There is a violation of the privacy of webmail users when they upload external images without their permission, and this often happens without customers being aware of it.
Also the sender of the emails can access information such as whether they have already opened the email, on what platform and even the IP that they used. For many it may not be something very serious when in reality it is a huge flaw that puts at risk the personal information and privacy of users.
The problem of email profiling
Another flaw that we can notice is not really a flaw, but a use for profit of large email providers like Google or Yahoo! These by collecting data from their users create profiles to determine which specific advertisements would capture more attention to purchase. Without realizing it, we give away very important information or we simply don’t think our data is valuable.
Google for many years has perfected data mining, and this positions it as one of the most valuable companies in the world. Google with all the information it manages to collect is able to determine who we are, what we like, what we do, what we want and what are the most appropriate strategies for advertisers to get us to buy their products, even if we do not need or do not want them.
Advantages of webmail service
We already know some of its disadvantages, although they do not affect the way we use the service directly, they are still a point to consider. However, they also have their advantages such as:
- It is only necessary to have an internet connection to be able to read, write and send messages.
- It is not necessary that we have to download the messages on a computer to read them.
- Getting an account is very simple, we can create it in a matter of minutes which also allows us to create anonymous accounts if we wish. There are countless companies that provide this service both as paid and free.